Search Engine Optimization (SEO)
SEO consist in optimizing a website to make it more visible for search engine as Google, Yahoo, or Bing and therefore to appear in the first pages of pertinent keyword search concerning the thematic of the website. For example, your search keywords for an oriental furniture Parisian store website could be “orient furniture Paris”. The website would be well-optimized for the search engine if, after having typed these keywords, it would appear amongst the first search pages of Google, Yahoo or Bing.
To obtain such a good SEO, the website conceiver and builder has to work hard and to be patient. At first he has to choose pertinent keywords and insert them in the appropriate place of the pages’ HTML source codes, as titles, descriptions, meta tags, and so on.
When the site is online, he has to register it in search engines as Google, Yahoo and Bing, and also in directories as DMOZ.
Link exchange: can enforce the site position on the web if the link to the site you obtain this way come from high ranked website concerning the thematic of your website. The Page Rank, in the Google bar tool (free browser plug-in), esteems the popularity level of a site and is a good indicator to appreciate the efficiency of your SEO.
When your website comes first in search, it gets accessible to many Internet users who would visit your site. The more your website is visited, the higher his popularity is. Such services as Google Analytics help webmasters to appreciate the popularity level of a site registered on it.
Thanks to a good SEO many visitors will come to your site.