Illustration

Illustration: graphic creation of a picture.

Graphic designer creates a picture from nothing; he might alter an existing photo if he can create something new this way.
A graphic designer can create 2D or 3D pictures, depending on his owns choice. Most often he first sketches with a pen the main outlines, then, using such software as Illustrator, he makes a more complex picture come to life. The high precision of Illustrator is ideal to create logos. The borderline between drawing and photos shades off all the more that photographic retouching software as Photoshop can be an excellent graphic tool, from simple photomontage to the most complex textures creation with such a realistic accuracy you couldn’t obtain with Illustrator.
A good web agency has to be also a good graphic studio creating printable high-resolution pictures and conceiving a real visual communication space. Picture for the web has to be compressed (on gif, jpeg or bmp file format for example) to be quickly loaded without nonetheless ruining its original quality. The picture has to be optimized for the web and adapted to the web colors. A web browser doesn’t read a picture’s file as a printer would.